About Kimberly

a thought leader focused on creative brand development and storytelling for highly competitive markets.

She currently works as Director of Editorial & Strategy at Bartlett Brands, an award-winning boutique agency in San Francisco that creates StANDOUT brands that challenge the status and cut through the quo.

 
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Kimberly is a seasoned public speaker (a former national and state champion in Humorous Interpretation) who can give educational, thought-provoking and entertaining keynotes and participate in expert panels. She also writes regularly for multiple publications, including BeautyMatter and The Startup—Medium's largest publication for entrepreneurs.

Born and raised in the Big Easy, Kimberly followed the irresistible call of palm trees to Stanford, where she studied Creative Writing as an undergrad—then stayed on to earn an MA in Media Studies.

She honed her marketing and conceptual skills on the agency side as a Copywriter/Strategist and West Coast Creative Director at Acxiom/Digital Impact—launching captivating campaigns for clients that included Kaiser Permanente, Microsoft, GAP, Visa, Wyndham, L’Oreal, Maybelline and Avon.

She then spent two years building and directing an Editorial team at Sephora. Her team created all marketing campaigns and promotions for Sephora.com, email and the app. They also developed all cross-channel branding for Sephora’s Beauty Insider rewards program, Sephora Collection and new in-store products, including the Beauty IQ series designed to help clients choose their perfect fragrances, foundations and skincare products.

After leaving Sephora, she freelanced for Netflix—creating stunning brand expressions, including their nationally recognized Pride 2015 campaign, as well as campaigns for new Netflix Originals program launches and creative product testing initiatives.

Heading back to the agency side, she joined Bartlett Brands to focus on brand development and marketing in beauty, food and beverage, fashion and female-focused tech. Her clients include Rodan+Fields, ipsy, Biossance, Patchology, Paula's Choice, Naya, Michael Mina Restaurant Group and the D.ream Restaurant Group.

Her work has won over 80 awards—Clios, the ADDYs, ad:tech, Marketing Sherpa, Media Post and more—for both creative execution and performance metrics. In 2012, she was honored as one of DM News’ Thirty Under 30: The Best and Brightest Young Marketers.

She's also a member of the core team of Big Imagination, a nonprofit that fuels bold, visionary and inspiring projects for the betterment of humanity, where she has directed branding, communications, marketing, fundraising and events. In 2016, their Indiegogo campaign for "The 747 Project"—the biggest moving art installation ever attempted—broke records for the most money raised and fastest funding ever for an art project on any crowdfunding platform.


Kimberly can speak about

  • How to create a winning brand strategy

  • Positioning your brand to succeed

  • The importance of storytelling

  • Writing compelling brand and marketing copy

  • The naming process and what makes a great name

  • Developing standout taglines for brands

  • What makes a truly memorable advertising campaign

  • The building blocks of compelling digital marketing (email, websites, social, etc.)

  • How art and copy intertwine

  • What makes a great pitch deck

  • Inside the beauty industry

  • What works in rewards programs

  • Trends and branding in restaurants, food, beverage and beauty

  • Why B2B doesn’t need to be boring

  • The millennial customer

  • Running marketing and fundraising for a nonprofit on zero budget

  • All things Burning Man

Previous Speaking Appearances

  • Cosmoprof North America, Entrepreneurs Academy 2016
    “Life of the Party: How to Create a Brand Experience That Stands Out”

  • The Future: “Exploring New Frontiers in Human Attention”
    TrueX and 20th Century Fox

BRANDING Publications

Awards & Accolades

  • Clio Awards 2017
    Fashion & Beauty Shortlist Winner
    Biossance Package Design

  • Cosmoprof NA Beauty ID Award 2017
    Audience Choice Award
    Biossance Branding & Package Design

  • Print Regional Design Annual 2017
    Regional Winner
    Colada Shop Restaurant Branding

  • Graphic Design USA 2017
    American Graphic Design Award Winner
    Saucy Asian Restaurant Branding

  • Graphic Design USA 2017
    American Graphic Design Award Winner
    Colada Shop Restaurant Branding

  • The Dieline
    Outstanding Achievement 2018

  • DM News
    'Thirty Under 30: The Best and Brightest'

  • AdTech
    Best Email Campaign of the Year

  • MarketingSherpa
    Gold for Best Email Campaign

  • Internet Advertising Competition (IAC)
    Best Overall Email Campaign, Best Hardware Email, Best Software Campaign, Best Healthcare Ad, Best Healthcare Campaign, Best IS Campaign, Best Telecommunications Campaign, Best Hotel Campaign

  • Addy Awards
    Silver: Email; Silver: Online Campaign, Silver: Banners/Pop Ups

  • ECHO DMA Awards
    5th Place, Technology Campaign; Finalist, Insurance Campaign

  • W3 Awards
    Silver, Campaign; Silver, Email; Silver, Display; Silver, Landing Page

  • Communicator Awards
    Award of Distinction, Email; Award of Distinction, Interactive

  • DPAC Awards
    Finalist, Best Email Marketing Campaign