Brands That Get You
 
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BRANDS THAT GET YOU

Find Your Brand Story Fast + Advice for Startups & Growing Brands
Bite-Sized Insights Served Here

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High Energy. High Touch⚡️See how this caffeine-fueled bar revs up customer connections... ✨✨✨Go to any market and you’ll find significant shelf space devoted to foods in bar formats—promising protein power-ups, gluten-free goodness & low sugar highs. And the options have gotten better tasting, better for you and better branded. ✨✨✨When competition is plenty and whitespace is scarce—what’s a new bar to do to breakthrough? If you’re Verb Energy, you check off the positioning box: a bar that’s all about focus and energy. Then you give it a marketing kick: as much caffeine as an espresso and only 90 calories. And add fresh and Insta-friendly branding. But these elements still might not be enough. ✨✨✨On Verb’s site, you’re asked to try 3 bars for free. You quickly checkout online—then you receive a personal text from the founders about your shipment, with a cute GIF of a puppy to brighten your day. All of your subsequent orders and interactions with the brand happen through this text message thread, a personal touch that both keeps the customer more engaged and builds a stronger bond. ⚡️Insight⚡️Finding fresh ways to interact with your customer can put pep in your brand's step. #brandsthatgetyou
Brands That Get You is back! After a crazy busy two months, I’ll be regularly posting bite-sized insights again next week. In the meantime, a HUGE thanks to my fellow panelists at the Moving Forward Conference 2019 in May. It was an honor to talk about the The Social Impact of AI with these inspirational leaders. ✨✨✨The diversity of viewpoints on our panel was amazing—with perspectives on everything from bias detection and remediation in data to the prevention of gun violence to AI’s impact on creative professions and the future of brands as we know them. ✨✨✨Big shoutouts to my fellow panelists Bjorn Austraat, Julien Zakoian, Sonny Tai and our mostest moderator Susan Lindner!!! A fantastic conference planned by Josef Mantl(JCM) and Michael Friedl (Advantage Austria)! Can’t wait to see more to come from Moving Forward 👏👏👏👏👏!!! #movingforward #ai #brands
Oh hey, it’s my brand-iversary!!! One year since I launched Brands That Get You to create content that empowers growing brands. So far, there have been👉10 articles💥6 speeches💥100 bite-sized insight posts💥the development of The Branding Sprint for Startups—the result of hundreds of hours of interviewing founders about their needs and finding the best ways to enable them to tell their stories before they have the money to hire an agency✨My purpose in creating The Branding Sprint was help entrepreneurs get their great ideas off the ground, as I’d seen too many amazing ideas not make it because founders didn’t know how to tell their stories in a compelling way to investors or to their target customers at launch✨Today I’m thrilled to say that many startups have already used The Branding Sprint... and it’s working👏I’m beyond excited to share it with even more people this year—and give every great idea out there the set of wings it needs to fly. #brandsthatgetyou
💥Well, that's an interesting strategy.... Find out more in my latest article—Why To Spend More on Marketing and Get Less Results—just published on The Startup, Medium’s largest publication for entrepreneurs✨Link in bio🔝 If you like it, please give it some claps to help other people find it #brandsthatgetyou
💋I had the BEST time on stage with these badass women at AIGA WILD + Visa: How to Activate the Power of Storytelling. Here are takeaways from the talks... ✨✨✨Our host Myra Sandoval, Director of Story and Design Innovation at Visa, kicked off the evening with stories of powerful women in her life. Then Carly Schwartz, Editor-in-Chief at Google, shared how writing down her personal story helped her make sense of herself. Filmmaker Sabra Meretab gave us a lesson on how to get to the heart of any story by engaging with emotion and incorporating universal themes like heroism. And I rounded out the night with the power of persuasive positioning: tips + tricks you can use to package your story to sell it to your audience, including 10 quick ways to start with persuasion—which I'll be releasing over the next few weeks here and on all of my social channels. ✨✨✨Afterwards, everyone took prompts from the talks for an interactive and engaging storytelling workshop led by Carly. 🙏🙏🙏Thank you to AIGA WILD, Visa, my fellow speakers and the all-star team who did a fantastic job conceiving and coordinating this kick-ass event, let by multitalented mavens Miranda Morgan and Erica Stivison. #brandsthatgetyou
Live in SF⚡️Tonight I’ll be on stage with an all-star lineup of badass lady storytellers at AIGA WILD + Visa: How to Activate the Power of Storytelling💥Myra Sandoval (Director of Story, Design Innovation at Visa), Sabra Meretab (Product Manager at Visa and filmmaker), Carly Schwartz (Editor-in-Chief at Google) and I will be sharing how we’ve harnessed the power of story to influence + inspire in our careers and our personal lives. Then, we’ll be leading a hands on workshop where practice your own storytelling skills.✨✨✨This event sold out a few weeks ago—before I had a chance to post it to my networks! But if you’re interested, send me a message today and I’ll see if we can squeeze you in. ✨Link in bio✨#brandsthatgetyou @aigasf @visa_us
Give your competition the axe💥See how this men’s grooming upstart is working to unseat the drugstore heavyweight ... ✨✨✨ In a world where metrosexual has gone mainstream, men aren’t afraid to spend a little more time and effort on their appearance anymore. But when it comes to grooming habits, it can take a lot to get a guy to level up from the brands he’s been using forever—hence the love for smell-manly classics like Old Spice and everyone’s not-so-favorite overpowering go-to: Axe. ✨✨✨ But new DTC boy on the block Hawthorne is targeting the man who has made a switch in other areas of his life (like career kudos, more money-making, maybe a for-reals relationship)—and calling out the Axe that’s holding him back. While their “personal care made easy” approach and man-friendly classy branding are great—what’s really hitting a home run are their incredibly effective social ads that read “Still using Axe? Upgrade your bathroom.” ⚡️Insight⚡️While many companies tread super lightly on calling out their competitors, getting direct can make a big difference. Brands, like millennials, aren’t necessarily delicate snowflakes. And a callout as simple as “Still using that other brand?” could bring you the sweet smell of success. #brandsthatgetyou
👕♻️Learn from this clever company that’s changing the way we wear and wear out the classics ✨✨✨Everyone’s been getting down on the fast fashion movement for the past few years—how mega stores like Forever21 and H&M that roll out trendy and not-so-well-made garments by the truckload each season to satisfy consumer’s need for the new quicker than you can say Kardashian. All of this talk gave rise to brands like Cuyana that promote fewer, better things. And now a new brand is raising the bar further by reinventing the model rather than the clothing. ✨✨✨Warby Parker didn’t invent glasses. And For Days didn’t invent t-shirts. What they did invent was a convenient way for customers to look good and feel great about their purchases. With For Days, you sign up for a membership program and pick a certain number of shirts to buy. Then for a year, you can swap out the tees you bought for an upcycled version of any tee for just $8—after you, say, spill wine on one, wear out your favorite or decide you’re not so into a color anymore. While the price point isn’t cheap, today’s conscious customers are willing to spend knowing that they’re closing the loop on a recycling model (all of the sendback tees get turned into yarn). ✨✨✨It’s a tricky concept to explain—but For Days simple and friendly editorial does a good job of breaking down the model. And its clean and inviting visuals give off millennial feel-good real-life vibes. ⚡️Insight⚡️When selling a product based on its points isn’t enough to make your story standout, think about ways you could switch up the model and make it your message. It can be a winning strategy For Days—and for you. #brandsthatgetyou
This is beauty and branding from the brink 🙌 I’m kicking off 2019 with one more NEW brand reveal—a radically different approach born in the New Zealand wild that stands out in any environment. ✨✨✨Imagine your skin in its native state of health—perfectly pristine, naked, raw, untouched by the elements. When Ao skincare originally launched, the doctor-led brand focused on the science behind their formulations, but their story didn’t stand out and connect with consumers in a compelling way. ✨✨✨At Bartlett Brands, our strategy elevated the raw elements—cold processed active ingredients sourced in the world's last unsettled landscape—and surfaced founder Dr. Gray’s evolutionary approach to skin health that I called "adaptive skincare". A provocative visual expression and product communication strategy work together to create a brand that’s both wild and cultivated. ✨✨✨ Raw Nature. Refined Skincare. See more @aoskincare #brandsthatgetyou
 
 
 
 
 
 
 
 
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