Playing it safe buys you more customers, but most of them are the wrong kind. The browsers who buy once on discount and vanish when something younger and prettier shows up.
I work 1:1 with founders and leadership teams in dedicated sprints to decide who you're not for, what you fight against, and what you'll never compromise before pressure decides for you. So you earn Guardian Buyers instead: the kind of customers your brand was made for — who pay full price, bring their friends, and grow as your brand grows.
Brand Strategy · Positioning · Naming · Messaging · Creative Direction · Product Launches · Campaigns
The message isn't landing. The story isn't pulling its weight. And you don't have six months to figure it out. You have a moment coming, and it needs to land.
That's when founders find me — DTC, lifestyle, and tech brands, and the VC funds who send me their portfolio companies. I get you clear in weeks. Not months. Not a phase two that never comes. Just the clarity your brand needed yesterday.
Work With Kimberly
Building the brand. Getting ready for the pitch. Trying to scale without breaking what made it work in the first place.
I'm a former DTC founder who went to Stanford, developed products, and raised VC capital. I've worked inside a brand, leading an editorial team at Sephora, and outside one, as a strategist and creative director at agencies large and small.
So when founders and CMOs call me right before something big like a launch, a fundraise, or a pivot, I understand the pressure because I've felt it firsthand. I don't just deliver strategy. I help you get clear, then stay close enough to make sure it actually comes to life.
Get to Know Me BetterTest your positioning before the big reveal, not after you've committed to the wrong message.
Your brand needs to match your ambition before investor meetings. You only get one first impression.
You finally have the budget to professionalize your brand, and need it done fast. Like, yesterday.
Your new offering needs positioning and creative that convert, not just sound clever.
Your brand worked when you were smaller. Now it isn't driving the results it used to.
Six weeks to decide who you're not for, what you fight against, and what you'll never compromise. Collaborative, flexible, and streamlined — built for brand creation, strategic refreshes, and product launches that need to move.
Here's exactly what you get:
Every brand needs something slightly different. Common add-ons include:
Sprints start at $20,000. Build a brand people obsess over in just six weeks.
Book a ConsultationHear from Dr. Aegean Chan, founder of More Than Nine, and Madhu Punjabi, cofounder of Lion Pose, about what it was like to build their brands with Kimberly.
“When working with Kimberly, she develops concepts that make me think, ‘so good … why didn't I come up with that?!' And then I remember, oh right, I'm not Kimberly.”
Lori Bush — Former CEO, Rodan + Fields & Founder, Solvasa“Your creative expertise, vision, and thoughtfulness have been such a critical part of getting us to where we are now and we truly don't think the brand would be what it is without you.”
Sana Mithani — Co-Founder, Prereq“This has been the most authentic and genuine brand pivot discussion and strategy the team has ever had.”
Samantha Lau — Brand Manager, Haleys Beauty“The kind of collaborator you hope to find once in a career.”
I first worked with Kimberly during some of the most pivotal years of my career, from brand positioning and naming to the strategic groundwork behind building Front Row. She brings a founder's level of curiosity to every engagement and a strategist's discipline to everything that follows. If you're trying to make sense of who you are and what you're building, she's who you call.
Christopher Skinner — Co-Founder and CRO, Front Row
How to Stop Pleasing the Masses and Start Mattering
Most brands think growth means appealing to everyone. The brands that matter most know the opposite is true. Not for Everyone shows how brands scale without diluting what made people care in the first place — by being selective, distinctive, and unapologetically themselves.
I'm sharing the book's biggest ideas in essay form before publication. Join as an early reader, and I'll send you a Not for Everyone pin.
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Join 500+ founders and marketers for essays on positioning, launches, category creation, and the decisions that make people care.
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It can with my $MART Partnership Playbook.
The quandary of chasing tweens & teens.
My secret formula for making your brand desired.
Tell me the moment you're in and what isn't working. In a 15-minute consultation, we'll talk through the challenge, what needs to happen next, and whether I'm the right person to help.
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