3 Ways to Make Your First Campaign Connect

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In January, on-demand delivery app Postmates launched its first 360 brand campaign in LA. In May, they took their message to the big apple—and the creative had NYC residents saying, “I ❤️ Postmates.”

Learn why this campaign connects so well with customers—and how to apply its lessons to your brand’s initial marketing efforts. Read the full story on The Startup, Medium's largest publication for entrepreneurs and startup.