Why WeWork’s Name Works So Well


Naming your business is one of the most important things you’ll ever do—and it’s one of the hardest things to get right.

Today, I’m highlighting a company that completely nailed it when it came to their name — and telling you how you can make your name work just as hard as theirs does.

Read the full story on The Startup, Medium's largest publication for entrepreneurs.

Kimberly BrizzolaraComment