Two Simple Steps to Branding with Power

You might wanna take a seat before you watch this. Drinking POWERADE® could unleash a crossover that may result in broken ankles. #ThatsSomeKindOfPower Visit https://www.powerade.com/bracketrefresh/ to play Powerade's NCAA March Madness Bracket Refresh. Sip, scan, and score your way to great prizes including POWERADE® Products, a trip to the Final Four, or $20,000 cash!

How Powerade’s New Platform Gets You

To create their new “That’s Some Kind of Power” platform, Powerade’s creative team did two big thing right. Here’s what you can learn. Read the Full Story on Medium>>