The #1 Thing Brands Miss About Customers


What It Means to Shop with the Head vs. The Heart

When brands create a customer profile, they all use the same template. Age range. Urban or suburban. Married or single. But this template is missing the most important detail that will make or break the customer’s attraction to a brand: How she shops.

We’ll explain why this detail matters so much and tell you how to use it to boost brand sales. Read the full story on Beauty Matter, where it was named the #2 Thought Leadership article of 2018.