The Beauty Board
Everyone loves a good selfie, especially if your makeup is looking fantastic. Sephora set out to own the selfie market when it came to beauty, overcoming the limitations of sites like Pinterest where only a single product could be tagged.
So we created our own social site where clients could upload photos, describe how they put together their looks, and tag all the products they used. We also allowed other users to comment, love the looks, and add all of the products to their carts with a click. We built robust desktop & mobile versions of this new networking site from scratch, naming and branding the experience, writing copy for the UX and features, and promoting it to the public once it launched.
It’s the perfect place to get inspired… and be admired.